Business can be a rum game…

Business can be a rum game…

…but gaming can be a very profitable business. And so can the gentle art of ‘gamifying’ – turning the experience for someone visiting your blog, your website or your social media page into a game.

No wonder game designers are having a field day!

‘Gamifying’ something makes it fun, but can also make it a valuable learning experience. Consider the plight of a mother with a young asthmatic child. That child needs an inhaler – but is unlikely to use it properly. An app called MySpira is pretty much guaranteed to help. It makes the whole thing into a fun interactive game. Which will also ensure the inhaler is used correctly, and to maximum effect.

For the record, that app was built by a teenager, and taken to market by a company just down the road from me, Orbital Media.

What game designers do…

Game designers understand how people’s minds work. What entertains them. What enthralls them. But also what can trick them. Mislead them. Take them ‘down a rabbit hole’ to accept an alternative reality. And because games increasingly operate in the real world, for instance with AR (augmented reality) they understand just how easy that can be. Of course you aren’t likely to accept there’s a dinosaur in your living room. Even so, there are other ways to lead you gently but inexorably astray. And conspiracy theories like QAnon could be described not as ‘games for people to play’, but as ‘games that play people’.

At least, that’s the view of one professional game designer.

His perspective is unusual. That’s because he spends his life creating games that draw people into alternate worlds, where different rules apply. And his job is to make that experience engaging, entertaining and addictive. QAnon offers precisely that to its devotees. And like fantasy role-playing games, it delivers something that masquerades as reality – though it is nothing of the kind. Read his article here…

And the lesson for business owners?

Think about your user experience. Think about what happens from the time a client first learns about your business to the moment they complete a purchase. How comfortable is that process? How easy is it to navigate? Are there bumps in the road? Could it be quicker, or easier? Could it even become… addictive?

That’s not a question you will find easy to answer. After all, to you it’s all second nature. So if you’d like a little help, just call me on 01359 240717 or send me an email. Your first hour is free.